Mexico, 21st May 2026 - A sacred jaguar transforming into a child. The nostalgia of a Mexican artist living in Spain. And a song that seeks to become a tribute to the soul of Mexico.
This is how “México es Alegría” begins — the new single and music video by singer-songwriter Lonch Santizo, a powerful musical and visual project inspired by Mexico’s passion for soccer, yet reaching far beyond the World Cup: an emotional journey into Mexican roots, identity, and cultural pride.
Originally from Tapachula, Chiapas, and currently based in Jerez de la Frontera, Spain, Lonch Santizo says that living far from home has only strengthened his nostalgia and love for Mexico, making this song a deeply personal emotional connection to the country that still lives in his heart.
The official music video opens with the appearance of a jaguar, a sacred figure in Mayan and Aztec culture, symbolizing strength, spirituality, and connection with the inner self. Throughout the story, the jaguar transforms into a child — representing the inner child we all carry within us: innocence, joy, wonder, and the longing to feel truly alive again.
Visually, the production travels through settings inspired by the cities that will host the upcoming World Cup, blending soccer, tradition, color, and Mexican pride into a symbolic visual experience that connects the spirit of football with the soul of Mexico.
With a solid artistic career, Lonch Santizo has performed on major stages and appeared on radio stations and media outlets in both Mexico and Spain, building recognition as one of the independent Latin artists with growing international projection.
Released by MIA MUSIC RECORDS, an independent label focused on promoting artists and musical projects with authentic identity, “México es Alegría” continues the artistic and cultural storytelling that Lonch previously explored in his album “La Malora”, available on all digital platforms.
Inspired by legends and traditions from Chiapas, the project includes the song “La Malora” — the regional name for La Llorona in Chiapas — which gained international attention and was adapted into several languages, including English, Italian, Swedish, Portuguese, and even Chinese.
“MÉXICO ES ALEGRÍA” is now available on all digital platforms and on Lonch Santizo’s official VEVO channel.
Official music VEVO: https://www.youtube.com/watch?v=lM-3pp0T1cU
Spotify: https://open.spotify.com/intl-es/artist/6sAU1xr7XcKaow4K2FeJEW
Follow Lonch on Social Media:
Instagram: https://www.instagram.com/lonchsantizo/
TikTok: https://www.tiktok.com/@lonchsantizo0
Facebook: https://www.facebook.com/Lonchsantizo/
Media Contact
Organization: Mia Music Records
Contact Person: Beatriz García Marketing & PR | MIA MUSIC RECORDS
Website: https://www.youtube.com/watch?v=lM-3pp0T1cU
Email: Send Email
Country:Mexico
Release id:45320
The post THE JAGUAR WHO BECOMES A CHILD: LONCH SANTIZO PAYS TRIBUTE TO MEXICO IN MÉXICO ES ALEGRÍA appeared first on King Newswire. It is provided by a third-party content provider. King Newswire does not accept any responsibility or liability for the accuracy, content, images, videos, licences, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright concerns related to this article, please contact the author listed above.
